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The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps
The holidays are behind us and 2015 is here! Budgets have been trimmed, plans are in place, and event season is in full swing! With over 1,600 trade shows and conventions taking place each year in...
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12 Ways to Get Your Sales Team’s Phones Ringing
Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as...
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Don’t Be Fooled by These 3 Content Marketing Myths
While there are numerous examples of quality content, and no shortage of experts in content marketing with insights to share, there’s also a lot of bad advice floating around out there on what...
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12 Stats That Prove Mobile is Making Voice More Important Than Ever
The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Smartphones have helped to reestablish phone calls as the most effective channel for generating...
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A Few Reasons Why Voice is Vital to Your Call Analytics
If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business. The more inbound calls you get, the more opportunity you...
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Top 5 Display Advertising Challenges With Tips on How to Improve Results
We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important...
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The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. If the company who created that commercial is (very) lucky, it becomes...
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Feature Friday: Choosing Your Broadcast Type
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear...
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How to Create Stellar Video Content for Marketing in 2015
In 2017 video will account for 69% of all consumer Internet traffic (Cisco). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. According to...
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The Top 5 Questions Sales People Get About Call Tracking
In today’s mobile-dominated world, many businesses have finally begun to understand the importance of tracking phone calls, as well as which sources are driving these calls into their organization....
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Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing...
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure. Radio, print, social media, TV, PPC, SEO,...
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7 Things You Should Probably Think About When Planning a Customer-Focused Event
If you are having trouble getting noticed at a trade show, consider hosting a customer event. Customer events are a great way for companies to showcase their accomplishments, build relationships with...
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2015 Will Be the Year of Turning Big Data into Actionable Insights
We are living in the era of Big Data. The amount of data being collected has been growing exponentially, with no sign of slowing down anytime soon. It is predicted that in 2015, worldwide spending on...
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Measuring the Impact of Your Email Nurture Campaigns
B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily...
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Top Metrics for Weekly SEO Reporting
Reporting on organic performance can be tricky. But with so much riding on the success of your SEO strategy, and with numbers fluctuating almost daily, it’s important to produce a comprehensive report...
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Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation
As a modern marketer, you probably deal with a variety of campaigns and strategies in your day-to-day: email marketing, social media, display, lead gen, and more. You’re accountable to your boss (who...
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5 Reasons to Be Aware of Native Advertising
Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. In reality it’s nothing new to us, but rather goes by yet another new name. Call it sponsored...
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Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point...
It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever...
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Building An Organic Audience Profile to Inform Your SEO Strategy
Understanding the audience you reach through organic search is key to your SEO strategy. Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can...
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On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
The following guest post was authored by Lisa Cannon, Senior Writer at Act-On Software. When it comes to finding new prospects and turning them into loyal customers, gathering some data about them is...
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